This week we spent our time researching and putting into practice Return on investment (ROI) & Optimizing Ad Performance. We did this by actually setting up our keywords and ads. I am now live. Setting up my conversion tracking value was good for me to figure out. The return on investment is influenced here, because I had to set a value. I am tracking the value of these conversions. I am a little overwhelmed here. I would like to add my code to where the customer finally purchases the product. this is the point of no return for them and is the point I would like to measure. I am using shopify. But I am also OK if none of you can help me. I will start researching this issue on google. I am sure I will find a solution. Just probably not in time for this assignment to be completed. I changed "Make your own 3D Printed Cookie Cutters" to "Design 3D Printed Cookie Cutters." I did this because I felt the original was a bit wordy and didn't really communicate what i was really selling. Which is your ability to design. Turns out this has a bit higher rate of searches too. more people want to design than make. SO that is good for me. I am trying to appeal to people who want to make things using a computer, not make things directly with their hands.
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