W11 Reflection: Landing Page Optimization & Basic SEO

I would pre-populate the cursor.  This is something I have never knew as an option.  This makes it easier for the customer to flow towards parting with their money. “If it does, a great way to reduce friction, and increase conversion rate, is to pre-populate the cursor into the first field.” https://moz.com/blog/6-essential-ppc-landing-page-optimizations

As for my page I will be adding to eye contact or eye direction to my landing page. “landing pages are no different from highway accidents: you look where other people are looking. So, if you have a landing page creative with people in them, why not take a page out of what PayPal does with their landing pages and have your subjects look in the directions of your call to action?”  https://moz.com/blog/6-essential-ppc-landing-page-optimizations This will help focus people on where to look to pay money.

• List the 5 best things you can do to help your site be optimized for search engines.
• Better UI/UX
• Because right now it is not clean.  You can tell an amateur set this up.
• Refine keyword targeting.
• Right now, there is a lot of traffic for people wanting to buy cookie cutters, not wanting to learn ho to make their own cookie cutters.
• Fix this up to flow to social media.
• There is no social media effort at all.  So, I am missing out on this aspect
• Multi device.
• Though my site might be readable on a phone.  My product is meant for desktop users.   I need to figure out how to sell a product to device users.
• Improve crawler bot accessibility.
• Right now there is no activity.  So it is not optimized at all.
• For 3 of your web pages, list at least 1 keyword you want to optimize for each page.
• Explain why you chose each of those words.
• Use the backlink checker from Ahrefs.com (Links to an external site.) to determine the number of inbound links for your site.

• What would you change on the landing page that you believe would increase conversion and why?
• I would add some shoe ads running on the left and right side of the page.  They could be the most popular selling shoe for both men and women.  they could also add what deals are running on the sides of the webpage.  there is a lot of empty space they could be filling up.  I know they want to direct traffic to pick what type of shoe they are looking for, but that is a step between the customer and a button that actually takes money.
• Is the page featuring what was promised in the ad?
• No.  The URL destination does not feature any "best shoes" nor a place to actually shop.  Its just a good looking menu.