This week we researched our keyword ad on google ad words. when you only have a very specific group of words you are really limiting yourself. It is throwing out a very small net and maybe only catch a customer once in a while. What happens when you are the only one with a specific thing. like the only person who sales a brand or style?
I realized the definitions of good and bad key words. Good key words are what the targeted customer types into a search engine, while at the same time directing them to your product.
Bad keywords get missed by the customer while at the same time taking resources away from the company.
But I also realized how important it is to pick who you are going to advertise to. Cost in shipping, potential for intentional lost package, then resulting refunds may make it not worth it. The goal is not to make a sale, the goal is to make money.
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