WK 6 MKT 250

 

I will be establishing a Sole Proprietorship for my web business.  I am able to operate the business and earn money with a lot less regulatory requirement.  I will be able to have the money I earn go straight into my personal account and will have to only pay self-employed taxes.  I do not need to manage the money separately and then pay myself.  It is ok to just dump straight into my personal account.  Being a small operation, I will also be able to make all the decisions for the Sole Proprietorship.  This is because Only one person can be in charge of it.  Where as in California we were able to be a married couple sole proprietorship.  I have no intention to hire anyone to help me with this operation. This will reinforce my intent of keeping it a small sole proprietorship to test out this idea.  This is also a very simple way to start off this endeavor as well.

I will be required to have a business license in the state of Tennessee.  But I may qualify for a minimal activity license because I do not expect to pull more than $10,000 this year.  But I hope to make more than $3,000 dollars.  Which requires me to get a license.  If I make less then I do not need a license.  This is good because if give me a buffer zone to test out my idea and strive to make it work without the penalty of owning the government money.  That being said the fee is a low cost for starting off.  I would prefer not to have to pay anything and keep all of my profits for my hard work.  Only paying out to those services I used, like hosting, or shipping.

 

https://revenue.support.tn.gov/hc/en-us/articles/203773355-Is-my-business-required-to-have-a-business-license-

 

https://revenue.support.tn.gov/hc/en-us/articles/204309679-I-m-setting-up-an-online-business-in-Tennessee-Am-I-required-to-collect-Tennessee-taxes-

 

 

 

Week 5 MKT250

 

While researching, discussing, and creating my site.  I realized there are a few things that are the most important to me.  You could call these “Best Practices.”  Some best practices may be as follows. Paying attention to color scheme so there is not any clashing that your eyes will catch.  Something smooth and consistent.  layout considerations for flow.  Making sure the eye roves to important details and doesn't gloss over clutter.  Font considerations.  this is similar to flow but really needs special attention.  Overall user experience.  Prototyping or a dry run to confirm that the site is running smoothly before it is released. 

A few things that others may not have any issue with, but I may need to consider.  How or who to have in charge of managing the paypal account.  For me, I may not be able to spend the time in learning a new software.  That being said, what’s more important in a business than making money?  Maybe this is my main focus and other aspects of the company are delegated.  Another issue is the look of paypal.  I don't want ugly yellow buttons on my pages.  Turns out you can edit it.  Good to know about how many people actually complete their transactions vs other options.  That is something I missed in my research.  I am glad to hear you can customize the button.  That default look does not go with everything.  As for the button not working.  Maybe planning in advance on what support number you would call just in case this issue comes up.  Maybe even do a dry run and test the call out.

Week 4 MKT250

 

This week in my class we learned about tools to build sites and web hosting.

The site builder I will be using will be Weebly. This is because of its ease of use and pricing. I do have some experience in using this site builder and feel the most comfortable with it. the ability to select a temple then drag and drop to build your site is really idiot proof. For the purposes of this class, I need to be able to just put up an easy site to get the experience. That being said I will be researching the other content management systems. They seemed like good options for me to use in the future.

Weebly is also good for business because it easily accepts payments and provides pertained analytics. This is the entire point of opening a business, to make money. I will be also be able to make decisions based on the analytics provided.

The combination of ease of use, cost, visually appealing templates, and this time crutch of a semester, I think Weebly will be the best choice.

If I had to choose a hosting company right now, I would choose HostGater because it scored the best on my quantify and compare chart. I placed importance in price, ranking/reviews, and amount of domain names hosted. HostGater came out number one. It costs $2.75 a month. There are pricing options for other features. To get this price you are locked into a 36-month long contract. The contract comes with a free domain name. I was unable to find any info on a google ads credit, so I am going to assume there is none. They have a round the clock service to aide me whenever I am in need of help. HostGater will also support my site builder.